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Frank musings from ArtEastri

How Fast Fashion Pollutes More than Firecrackers!

by Dhanya Nair 06 Nov 2021
How Fast Fashion Pollutes More than Firecrackers!

According to the UN Environment Programme, the fashion industry is the second-biggest consumer of water and is responsible for 8-10% of global carbon emissions which is more than all international flights and maritime shipping combined.

Fast Fashion is such a new trend that the runway (a place in a fashion show where models wear designer clothes walk the ramp) is a new trend that takes the design to the people quickly and easily. Delivers at low prices. Fast fashion includes many merchants like H&M, Primark, Zara, Forever 21. People's attention is more on the rapid production and clothes sold at cheap prices.

Fast Fashion over production

They do not know how much waste or dirt is generated in the method of making cloth, which pollutes the environment. On the other hand, many times it happens that where the quality of the product is compromised, the money spent on it is more, that is, in reality, that product has no importance. Talking about street shopping, in the mutual and untold understanding between the merchant and the customer, the quality of the cloth remains low, as well as its price is also low, due to which the customer uses the clothes for a short period.

Eventually, the customer unceremoniously throws them out of his wardrobe and turns to the new trend. This wastes a lot of cloth. There is a worldwide demand for viscose and rayon. Wood pulp gets viscose and rayon. This pulp is found in old and disappearing forests. For which the forests are being cut openly. Do you know that every year more than 150 million trees are cut to make clothes? Indonesia, Canada, and Amazon are being sacrificed for your clothes.

How exactly is fast fashion destroying the planet?

Well, fast fashion has become so fast that every year more than 100 billion clothes are being made around the world. The garment industry is the second-largest business after the oil industry. Garment mills have come up in almost every country. In which thousands of chemicals are being used. Do not consider your clothes less than plastic, because the pile of clothes we have prepared in the pursuit of following fast fashion has joined the chain of never-ending. The cloth for the customers is a few pounds or rupees, but the damage done to the ecosystem behind it is getting very expensive. The cultivation of cotton reduces the fertilizer capacity of the soil as compared to any other crop. It requires comparatively more water.

the cost of fast fashion

The cultivation of cotton also requires a lot of fertilizers, pesticides, and other harmful chemicals. Do you know that 22.5 percent of the total pesticides are used in cotton cultivation in the world alone? And about 2,700 liters of water are needed to make just one T-shirt of cotton. That is, cotton spoils the soil, and pesticides, other harmful chemicals contaminate the water. Next comes polyester and nylon. Fossil fuel is used to make it. That is natural coal. Earth is being dug to get it, forests are being cut and the smoke coming out of factories is making the air poisonous.

How sustainable fashion industry like ArtEastri can reduce pollution this Diwali:

This is a fashion that is eco-friendly and ethical. It not only benefits the cloth maker but is also very good for your skin. It also causes less damage to the environment. Fewer pesticides, chemicals, and water are used to make it. If the fabric is made properly, it is woven, its quality is maintained even from the ramp walk to the store, then the customer will not destroy the clothes. Those who can't afford sustainable fashion, they can better recycle and rent their clothes than waste them. This is doable for everyone. Apart from this, it is better to spend consciously on clothes than spend extravagantly on them. Brands like Arteastri are promoting slow fashion which is safe for the environment and helps reduce carbon emissions. Also, promoting rural workers and empowering women.

How sustainable fashion is the only option left to reduce pollution this Diwali?

After all, what is the way out of the garbage we have accumulated in the world after being impressed by catwalk looks and celebrities? So the answer is sustainable fashion. This is completely different from fast fashion. Sustainable is that category of fashion where things become ethical and eco-friendly. For example, if instead of releasing collections every season, the designer looks at making such designs that can be worn in every season, then there can be a lot of savings. Light quality fabrics are cheap but they are made with the deadliest chemicals.

say no to fast fashion

Therefore, more attention can be paid to quality than quantity. Also, how is there any hesitation in adopting to hand-loom? These are clothes made from natural colors, natural threads, which will not only give you a new look but will also save the nature and then tribals can also get employment.

Along with this, it is necessary to abandon the tradition of keeping bundles of clothes in the wardrobe. Recyclable clothes can be used. Did you know that compared to a suit made from new fabric, recycled fabric emits an estimated five kilograms of carbon dioxide, uses 300 grams of pesticides, and saves about 6,500 liters of water.

Although the responsibility here is not only ours, the garment industries also need to make the cost of such clothes within the budget of the common man.

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