Our story: Unique and Sustainable
As a brand, we believe in nurturing a new form of consumer purchase outlook. Buy clothes that are environmentally and ethically conscious rather than trend-driven. Clothes which are handloom woven rather than mass-produced. You choose handloom over powerloom and feel the pride because you are not just making the weaver richer but also are contributing to a better environment, a brighter future, a happier nation and a beautiful world.
Sign-up for “slow fashion” today!
Who made my clothes/ jewellery?
Ethical Fashion is the recognition that there are human beings behind the clothes that we wear. “Be the change you want to see in the world ” Gandhi. We are helping you do that with your wardrobe!
Sustain your style with our Cotton Kantha Dupattas or Woven Shibori Stoles or even a Ahimsa Silk Stole. Sport a boho chic look with some of our unique bamboo jewellery . Elevate your homedecor with our handloom khesh kanthawork cotton curtains.
A beautiful Woven piece of art with roots in Japan but created in the looms of Bengal. Loom Shibori is an adaptation popularised by Catherine Ellis in the early 1990s. The patterns are woven into the fabric while on the loom by inserting weft yarn in specific positions to reveal a Mokume or woodgrain pattern. Check out our Mokume Woven Shibori Cotton Stoles for Summer.
Drape a Cotton Kanthastitch Dupatta
Soft Cotton hand kantha embroidered dupattas/shawls for women. Just right for your summer soiree. These unique cotton dupattas offer you the best of ethnic style to accessorise any outfit with some sophistication.